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But sometimes I must.

From PR in Canada and the leading writer on PR research and measurement, Alan Chumley, a note about stakeholder relations research and measurement. We’ve talked a lot about measurement (and my own insistence that measurement really does not exist in a meaningful way for marketing communications) and Alan’s call to pay attention to research and measurement issues in “below the line” stakeholder relations exposes more holes in the current practices (and claims) in these areas.


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