Finger Lickin’ Good Proactive

So you think you’ve finally run out of ideas for proactive media relations? Sure you’ll never come up with an angle to get your product/brand in ink?

Shame on you. And 11 Stractical points (one for each herb and spice in the Colonel’s secret recipe) for KFC (parent: Yum!) for going back to brand basics with this one:

Brand brainstorming exercise for the week: Imagine a world without ______ (your brand)