Conference Blog

I think I’ve written about the ultra-savvy GM of the 76ers, Ed Stefanski before. He’s smart, articulate and understands solid medlia relations practices.

Stefanski held a conference call with 25 bloggers which is garnering heaps of praise especially in the same calendar year that Mark Cuban banned bloggers from the dressing room.

Respecting, valuing and engaging with your blogging beat is no longer a media relations luxury — it’s a necessity. You know you’re doing it right when they write this about you:

And they handled the whole thing with a smile. I didn’t feel for one second that in the minds of PR man Michael Preston, or Stefanski himself, they were talking to the JV.


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