Get Out Your Editorial Calendars: It’s Valentine’s Day

Here’s a story about the best places to snog in Canada. The article doesn’t really matter though. What matters is it’s Valentine’s Day which means love is in the air and love is in the ink.

Besides driving up the price of heart-shaped boxes of chocolates, Valentine’s Day, like Mother’s Day and Halloween, create opportunities to pitch themed ideas. Almost every mainstream publication will include stories about romantic getaways, that perfect piece of jewelery (it comes with a slice of ‘za) and even how to get a free divorce.

So, start writing up your strats and tacs on how your client or company can jump on the holiday bandwagon. No one delves as deep into Hallmark creations as deeply as the media: It helps parse human interest stories for the year and advertisers love holidays. You’re too late for V Day this year but I hear Flag Day is going to rock hard this year.

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