Brady admits injury, realizes there are no secrets in football

Quarterback Tom Brady of the Super Bowl-bound and undefeated New England Patriots finally admitted he suffered an ankle injury in the AFC title game with the San Diego Chargers.

Rumours spread like a cold in a kindergarten class since Brady was spotted sporting a foot cast last week by paparazzi cameras. Patriots coach Bill Belichick normally keeps the media far at bay by refusing to give any details about his team, but with the pictures of a hobbling Brady making rounds around the Internet, they were forced to admit Tom was hurt.

What the Patriots learned from this scenerio is that revealed secrets and leaks tend to take on a life of their own. Remaining silence amidst rumours transfers the power of communication to speculators and masses and you risk misinformation gaining credibility. In media relations and employee communications, it’s best to act fast to control the message. The Patriots non-reaction built momentum that inferred the injury was serious and they were afraid to acknowledge it. By crafting a message that acknowledges the rumour and moves to downplay it, the Patriots wrestle back control and can start focusing on winning the big one.

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1 Comment

  1. […] adamfox wrote a fantastic post today on “Brady admits injury, realizes there are no secrets in football”Here’s ONLY a quick extractQuarterback Tom Brady of the Super Bowl-bound and undefeated New England Patriots finally admitted he suffered an ankle injury in the AFC title game with the San Diego Chargers. Rumours spread like a cold in a kindergarten class since … […]


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