Unsubscribed: Will the spam pitch kill PR?

A friend in PR and I were talking the other day about media lists. This friend was lamenting the difficulty in finding good lists for  print and online journalists and bloggers on specific topics: luxury travel, foodie, parenting, etc.
This led to me running down some of the media list aggregating services that I have used [...]

Blog to Stick

While I might be wiser to write a post on keeping up with writing posts on one’s blog (and hey, I think I will) I thought I’d take some time to share a great book I’ve been reading.
If you’re like me, you’re probably in the middle of reading three or four books at any one [...]

Pitch, Feverishly

I recently received a pitch from a PR agency through e-mail. At first, I was a little annoyed. There was no possible way I could have been interested in the watery social media company the practitioner was acting on behalf of. I thought of simply deleting the e-mail. I thought I might publish the pitch [...]

Student faces expulsion for Facebook study group

Interesting and troubling story coming out of Ryerson University about an engineering student who is being threatened with expulsion for administering a Facebook group that included some quiz answer sharing. I’m not going to deride the university for refusing to comment on an ongoing investigation or even praise the student’s representatives for going on the [...]

Obay Buzz Goes Offish

It’s tricky (tricky, tricky, tricky) pulling off an “It’s Coming…” campaign. You know the ones. Some vague, non-sequitur ad that doesn’t mention a product or a brand but instead leaves you scratching your head and wondering “What was that all about?” “It’s coming…” campaigns double down on a bet that the audience will take notice, [...]