Pitch, Feverishly

I recently received a pitch from a PR agency through e-mail. At first, I was a little annoyed. There was no possible way I could have been interested in the watery social media company the practitioner was acting on behalf of. I thought of simply deleting the e-mail. I thought I might publish the pitch [...]

Loyalty: A two-way street. With speed bumps. And roadblocks. And detours… Loyalty: A lot like The Amazing Race

Daniel Tisch, writing for PR In Canada, discusses loyalty and journeyman-ism. His thesis is that young PRtists lack loyalty and are looking to job hop their way to the top. As the self-proclaimed mouthpiece for PR youth in this fair nation, Stractical responds:
Journeyman or star? In PR, it’s about talent, effort and loyalty
If you want [...]

A Portrait of Online Job Searching as a Young PRtist

The overwhelming (okay, maybe it was merely whelming) response from my call for topic suggestions concerning job searching was to profile some online job listing services. While by no means an expert, I will humbly attempt to satisfy this request without assigning the now-ubiquitously arbitrary Stractical Points for merit.*
(*Fear not, Stractical Points will return shortly)

1) [...]

Hill & Knowlton Canada information session: a report

I attended an information session at Hill & Knowlton Canada today and thought I would share some of my thoughts and tag it to a new category, “Jobbing Out” where I’ll discuss the environment of employment in public relations and corporate communications.

The hour-long presentation led by Human Resources Manager Paule Bellegarde laid out a history [...]