With apologies to golf metaphors, adulterous dating site has successfully launched a full-on marketing PR campaign based on merely the notion they might engage in, well, marketing.
The background:
AshleyMadison.com attempts to purchase TTC advertising space and the Rocket (allegedly) refuses
Mock-ups of the ads are released and chaos ensues
That’s really it.
From a stactical prospective, this controversial service embraced controversy through (allegedly) [...]
GTA boy dies.
Mass panic for vaccine.
Short supply.
And now the Canadian government is on the defensive, reaching for Stractical Points. And after all the media reports of grannies turned away from vaccine clinics after lining up for hours, Ottawa is in tough as the architect of Canada’s pandemic strategy.
The government needs a two-pronged approach in reaction but so far, [...]
The arrests of the ship captains of the anti-seal hunting vessel, the Farley Mowat has brought increased media coverage to controversial practice.
Let’s examine statements from both Sea Shepherd Conservation Society founder Paul Watson and Fisheries Minister Loyola Hearn.
First Watson, who in framing the context of the seizing of the vessel with the ultimate fate [...]
Changing your mind in politics is never easy; flip-floppers I think they call them. PRtists know that spinning a reversal only leaves you dizzy so why not opt for a policy of openness, honesty and frankness. To that point, we award 16 (for the magical age in which second-hand smoke will go from illegal to [...]
Stractical would like to stay away from the cavalcade of slung communication tactics known as the Presidential primaries/election. Not because the Hillary vs. Obama vs. McCain vs. talk radio topic is uninteresting or doesn’t illustrate sound communications lessons. It’s just that, well… once you dive into the deep end of political communication, you may not [...]
A story out of Richland County, South Carolina reports that two high school students were expelled for kissing on a school bus. Apparently kissing violates the school’s “sexual misconduct” rules. The parents of the two students are appealing the decision. I just had to post the school board’s statement:
“The district does not discuss disciplinary action [...]
Stractical: Very Public Relations