Adam Singer from TopRank’s Online Marketing Blog makes a case for social media in PR strategy.An interesting idea he presents:
PR has changed – pull is now more effective
Pull PR is superior to push, there is no escaping this. A (not so) secret part of media is this: media report on media. [...]
Unsubscribed: Will the spam pitch kill PR?
A friend in PR and I were talking the other day about media lists. This friend was lamenting the difficulty in finding good lists for print and online journalists and bloggers on specific topics: luxury travel, foodie, parenting, etc.
This led to me running down some of the media list aggregating services that I have used [...]
When sick pigs fly?
GTA boy dies.
Mass panic for vaccine.
Short supply.
And now the Canadian government is on the defensive, reaching for Stractical Points. And after all the media reports of grannies turned away from vaccine clinics after lining up for hours, Ottawa is in tough as the architect of Canada’s pandemic strategy.
The government needs a two-pronged approach in reaction but so far, [...]
