And the earth’s temperature is heating up.
While the dismantling of traditional media both financially and by audience/credibility has been gaining steam for years, this past year’s economic meltdown has only exacerbated the derailment. Clients are pursuing more direct lines to consumers through micro-targeted ads, Youtube channels, Twitter accounts and tactics of the like while PRtists continue [...]
PR Geniuses? Or a bunch of hot air?
They (the proverbial “they”) say that all publicity is good publicity. The informed public relations professional will wholeheartedly disagree with that slice of conventional wisdom. The backlash and disgust aimed at this Balloon Boy hoax that was allegedly perpetrated in an attempt to initiate interest in a reality show should prove dangerous, transparent stunts that [...]
