Tim Russert, one of the most influential political journalists and host of NBC’s Meet the Press passed away from a heart attack today while at work taping segments. Great media relations relies on great media and Russert was one of the best.
Sex and the Cold One
Tying your pitch to current trends or already popular topics is a common strategy in proacive media relations (PMR). PR has the license to creatively integrate their product or company with top stories of the day. Gas prices are reaching a record high and your client makes hydrogen fuel cells? Britney Spears admits she can’t [...]
