Beckham jersey ruins friendship

David Beckham, moderately famous for playing soccer and extraordinarily famous for inexplicable reasons, has become the subject of a gurfuffle as he tossed a game-worn jersey to two ten year old former best friends. Former, because the ownership of that LA Galaxy sweat rag has torn the two apart.
“Okay” you’re saying to yourself, “has Stractical [...]

Pitch, Feverishly

I recently received a pitch from a PR agency through e-mail. At first, I was a little annoyed. There was no possible way I could have been interested in the watery social media company the practitioner was acting on behalf of. I thought of simply deleting the e-mail. I thought I might publish the pitch [...]

Ways to, and ways not to Harp

The arrests of the ship captains of the anti-seal hunting vessel, the Farley Mowat has brought increased media coverage to controversial practice.
Let’s examine statements from both Sea Shepherd Conservation Society founder Paul Watson and Fisheries Minister Loyola Hearn.
First Watson, who in framing the context of the seizing of the vessel with the ultimate fate [...]

Scrabulous talk keeps scoring

CBC Radio’s excellent Spark takes up the Scrabulous issue and comes to many of the same conclusions as Stractical: Hasbro/Mattel/other license holders saw a phenomenon rising and jumped on board, legally and communicatively.