Personal Correspondence + The Internet = Public Correspondence

One of the responsibilities for many corporate communication professionals is to handle response from the non-media public to issues of branding, marketing and community The ability to treat each inquiry with care is important not only for the satisfaction of the inquirer, but for the very real possibility that a corporate response from anyone about [...]

No Crossing The Blog Line

Apologies all around for not posting this week. Sometimes life happens.
Mark Cuban, the polarizingly (not a word) charismatic owner of the Dallas Mavericks has decided to ban bloggers from the locker room, creating a clear separation between newspaper reporters and bloggers. As of now, the only person affected by this ban is Tim McMahon who [...]

Student faces expulsion for Facebook study group

Interesting and troubling story coming out of Ryerson University about an engineering student who is being threatened with expulsion for administering a Facebook group that included some quiz answer sharing. I’m not going to deride the university for refusing to comment on an ongoing investigation or even praise the student’s representatives for going on the [...]

McGuinty 180s, calling for smoking ban in cars with children

 
Changing your mind in politics is never easy; flip-floppers I think they call them. PRtists know that spinning a reversal only leaves you dizzy so why not opt for a policy of openness, honesty and frankness. To that point, we award 16 (for the magical age in which second-hand smoke will go from illegal to [...]

“It’s for you…”

Stractical would like to stay away from the cavalcade of slung communication tactics known as the Presidential primaries/election. Not because the Hillary vs. Obama vs. McCain vs. talk radio topic is uninteresting or doesn’t illustrate sound communications lessons. It’s just that, well… once you dive into the deep end of political communication, you may not [...]