Loyalty: A two-way street. With speed bumps. And roadblocks. And detours… Loyalty: A lot like The Amazing Race

Daniel Tisch, writing for PR In Canada, discusses loyalty and journeyman-ism. His thesis is that young PRtists lack loyalty and are looking to job hop their way to the top. As the self-proclaimed mouthpiece for PR youth in this fair nation, Stractical responds:
Journeyman or star? In PR, it’s about talent, effort and loyalty
If you want [...]

Get Out Your Editorial Calendars: It’s Valentine’s Day

Here’s a story about the best places to snog in Canada. The article doesn’t really matter though. What matters is it’s Valentine’s Day which means love is in the air and love is in the ink.
Besides driving up the price of heart-shaped boxes of chocolates, Valentine’s Day, like Mother’s Day and Halloween, create opportunities to [...]